Passport To Taiwan

New York

Passport to Taiwan is an annual festival, which has been held continuously on Union Square in New York for the past 17 years to celebrate Taiwanese American Heritage Week. The brand identity was launched for the 18th festival in 2019. The goal of the rebranding project is to refresh the visual impression and bring the festival vibe by merging Taiwanese curtral elements and bright colors of tropical features.

Project Type:
Festival Visual Identity

AD/Visual designer

Passport to TWN Committee

Creative Direction: Fangyi Chu
Visual Design: Fangyi Chu
Illustration: Ming Lee
PM: Shoupon Lin